Zengenti launches new accessibility improvement tool called Insytful
Insytful is launched ahead of Global Accessibility Awareness Day (GAAD) on 16 May
TL;DR (Too long; didn't read)
- Zengenti launches new accessible site improvement tool, Insytful.
- Insytful audits websites looking to improve the accessibility, performance, content quality and SEO.
- Try Insytful for yourself! You can scan the first 100 pages of your website for free.
Zengenti launches digital governance tool ahead of Global Accessibility Day to combat online accessibility challenges. To make the internet more accessible, tools like Insytful are crucial, especially for enhancing the experience of individuals with disabilities by legeraging assistive technology.
Insytful launches ahead of GAAD 2024
Zengenti, the creator of Contensis, headless content management system (CMS), has announced the launch of its new accessible site improvement platform, Insytful, in an effort to ensure web content is universally accessible for all.
Launching officially ahead of Global Accessibility Awareness Day (GAAD, 16 May) Insytful aims to tackle online inclusivity by combining a selection of industry-leading tools and its own scanning technologies to monitor a website’s accessibility rating, performance and content quality, to improve user experience and SEO rankings.
Insytful can help businesses create better performing content, that can reach more people in their target audience by creating more accessible digital experiences.
What is Insytful?
Insytful is an accessible site improvement platform, that gives your digital team the skills to improve their web content. Insytful audits all content on your website and provides actionable insights to improve overall accessibility, content quality, performance and SEO.
Levente Feher, Insytful Product manager commented:
"After solely focusing on our product, Contensis, for 20 years, it’s been exciting to expand our product team to create Insytful after advocating for accessibility for so long. We’ve been working hard to create a product that addresses the needs of the market, and we’re pleased to provide the tools users need to make their website and content accessible."
Who can use Insytful?
Insytful is available to all industries and individuals, from small businesses to large enterprises, and enables web users to improve the performance of their website and user experience for external visitors.
Anyone responsible for managing a website can benefit from using Insytful.
Making a difference
By introducing a simpler, user-friendly app that allows anyone – whether a developer, marketer or content editor – to conduct an online audit regardless of technical ability, Insytful has addressed a gap in the accessibility testing software market.
How does Insytful work?
Insytful aids digital teams to make improvements by conducting a comprehensive website audit that identifies technical errors and evaluates website performance. Thus, helping to improve the quality and searchability of your content by checking four main areas across a website, which are:
- Accessibility
- Performance
- SEO
- Content quality
Recognising where your content is not up to scratch isn’t always easy. This is where our software can help.
Improve accessibility
Accessibility audits help to make your website inclusive to every visitor, by pinpointing areas that need improvement to work better with assistive technology.
- Identify new and ongoing accessibility issues.
- Find accessibility errors and make changes to meet WCAG A, AA, AAA criteria.
- Action changes that are ranked highest in importance to get urgent fixes sorted.
Meet your accessibility strategy and governance goals with Insytful.
Improve performance
Improve website load times and user experience with Insytful's performance audits.
- Identify poorly performing web pages and speed up your website.
- Gain an overview of the entire website and get granular page insights too.
- Prioritise fixes and meet customer expectations faster.
Improve SEO
Create great content that is optimised for search engines with our SEO audits.
- Improve your technical SEO.
- Meet content best practices; check your entire site for page crawlability, broken pages and links.
- Flag any missing descriptive text, alt text, meta descriptions, and other SEO issues.
Improve content quality
Get the most out of your website with content quality audits.
- Set it and forget it; Insytful evaluates and scores the quality of your website content.
- Quickly identify misspellings, broken links, and assess your readability.
- Find problematic content easily such as corrupted media and duplicated or missing assets.
Why Insytful?
While there have been improvements made to online accessibility since the pandemic, the continued lack of accessibility in technology is reportedly causing a widening skills gap for disabled workers in the UK, in particular those in the tech sector.
Currently, 14.6 million registered disabled UK residents are excluded from the web. Whether when accessing digital services for employability and earning benefits, for retail transactions, or simply to communicate with friends and family - this equates to £8 trillion in lost revenue, per annum, by businesses ignoring the needs of disabled people and, as a result, the significant loss of custom.
By introducing Insytful, a website audit tool that is accessible to all, we have created a platform that can enable inclusive digital experiences.
Creating better user experiences for all users of the web
The launch of Insytful seeks to help web users who are permanently, temporarily or situationally disabled, whilst also ensuring that digital teams can easily check that their content is accessible, SEO-friendly and does not have broken links.
Levente Feher, Insytful product manager, said:
The launch of Insytful is a big milestone in our effort to diffuse online exclusivity. While we know a website can never really be 100% accessible, it’s crucial that we’re making the process of scanning, testing and rectifying accessibility barriers easier.
Financially accessible for everyone
"Right now, although the online testing solutions available on the market are making strides in the right direction, many of them can be difficult to operate, clunky and lack user flexibility.
One of the main drivers of hesitation towards online accessibility testing tools, however, is often their sheer cost - even just to get started. This can alienate people, despite knowing the significant difference it can make to so many users’ lives. Insytful aims to remove these roadblocks so we can move forward." says Levente.
Scan 100 pages of your website for free
We're offering more than a free trial of Instyful. You can scan 100 pages of any website for free, with no time limit, in order to make accessible websites a reality, regardless of budget.
For more information about Insytful, visit the Insytful website or sign up to audit 100 pages of your website for free and make inaccessible content a thing of the past.