Finding the right system
The University of Brighton put the project out to tender and looked at a number of systems. Their criteria included simplicity for their many editors. They also needed their in-house development teams to be able to use it without hitting any limitations. And as with any real-world IT project, budget was not limitless, so it was important for them not to end up dependent on external consultants to make sure of a return on their investment.
Transfer of skills and a powerful CMS
The team at Zengenti helped transfer skills to the University’s web team through a mix of formal training courses and tailored consultancy – delivered as and when a topic or issue presented itself. They quickly came to appreciate how easily a templated site can be created, using the front-end skills they already had. With Contensis, if you can code something up for a webpage, you will be able to make it into a template inside Contensis.
The new design is the result of a two-year user experience project, leading to a comprehensive and attractive site.
The University delivered the entire implementation in house, with a relatively small team – a huge achievement! And in their view, it is hard to imagine how this would have been possible through the other systems that they considered.
Perhaps as importantly, the overall conversion rate (against the aggregated, stated key goals) has increased by a staggering 161% since the launch of the new site built in Contensis! And, the ‘stickiness’ of the site has dramatically improved.