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Writing for the web: making your content easy to read

When writing for the web, it's important to make your copy easy to read. By lowering the reading age of your content, you increase the likelihood of people getting what they want from your page. You should write for a reading age of around 9 years old to reach the broadest range of people in the UK. It’s also important to make your content accessible to visually impaired people using screen readers to access the internet.The average reading age in the UK is just 9 years old. This is an important time in the...